As a once-avid tumbl-er myself, I would think this was any other post in my newsfeed if I didn’t know any better. The hero image gradually transitions between several large, vibrant images that grab your attention without being too distracting, then as you scroll, it lists a few basic facts about the company, as well as some impressive real-time stats showcasing the popularity of their community.
Like any good inbound marketer, this page then continues the user journey, sharing some of the most recent posts at the bottom of the page.